BetMGM and AGS Extend Rakin' Bacon! Exclusive — An Omnichannel Bet on America's Favourite Bacon-Themed Slot Franchise
BetMGM has announced an exclusive first-to-market deal with gaming machine manufacturer AGS for the next generation of Rakin' Bacon! slot titles, adding online availability in Michigan and New Jersey and land-based exclusivity at Borgata and MGM Grand Detroit.
What Happened
Confirmed on April 20, 2026, the agreement gives BetMGM exclusive rights to debut new Rakin' Bacon! releases across both its online casino platform and specific MGM-operated land-based venues. The first title — Rakin' Bacon! Triple Oink Soda Fountain Fortunes — has gone live on BetMGM Casino in Michigan and New Jersey and is simultaneously available in a physical cabinet version at Borgata Hotel Casino & Spa in Atlantic City and MGM Grand Detroit. A second title, Rakin' Bacon! Triple Oink San Shen Zhu, is scheduled to launch online and in-venue on May 12, 2026. AGS confirmed that two Rakin' Bacon! titles were among the top-15 best-performing iGaming offerings on BetMGM's platform in 2025.
Why It Matters
The Rakin' Bacon! franchise originated as a land-based physical slot machine series with massive floor recognition across casinos nationwide, and its successful translation to the online channel — where it has achieved top-15 performance at a major operator — demonstrates that strong physical casino brand equity can drive online player engagement. The exclusive deal structure creates a consistent brand experience across both the online casino and specific MGM-branded land-based venues, reinforcing player familiarity across channels.
Industry Context
Omnichannel exclusive deals represent a maturing B2B content strategy that bridges iGaming and physical casino operations. For BetMGM — which is the online brand of MGM Resorts, one of the largest physical casino operators in the US — leveraging the content relationships and floor recognition of its parent company's physical properties is a competitive differentiation strategy unavailable to DraftKings or FanDuel, which lack comparable land-based estates.
Source: EEGaming / Gambling Insider
Alex Biliy
Senior Editor
Member of the iGaming Pulse editorial team. Covering industry news, analysis, and B2B developments across the global iGaming sector.
