Affiliates
Affiliate marketing, CPA deals, networks and partnership programs across the iGaming ecosystem.
3 articles
Affiliate Revenue Attribution in Crisis as Third-Party Cookie Phase-Out Reshapes iGaming Marketing
The iGaming affiliate sector is facing a structural attribution challenge as browser vendors complete their third-party cookie phase-outs, forcing operators and affiliates alike to invest in first-party data solutions.
Priya Sharma·
36
Why First-Party Data Is the Affiliate Industry's Most Undervalued Asset in 2026
As third-party cookies complete their phase-out and attribution becomes murkier, leading iGaming affiliates are doubling down on proprietary data strategies to protect margins.
Priya Sharma·
39Newsletter
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