Affiliates
Affiliate marketing, CPA deals, networks and partnership programs across the iGaming ecosystem.
6 articles
Sportradar Becomes Exclusive Programmatic Advertising Partner for PlayOJO and SkillOnNet Brands
Sportradar has become the exclusive programmatic advertising partner for SkillOnNet's flagship casino brands — PlayOJO, PlayUZU, and BacanaPlay — across 12 regulated markets, deepening a relationship that was previously focused on data supply.
Illia Lisovskyy·
11
GR8 Tech Signs José Mourinho as Face of Champions Club B2B Partner Network
B2B iGaming platform provider GR8 Tech has signed football manager José Mourinho as the ambassador for its Champions Club — an exclusive partner network for elite operators — in a deal designed to elevate brand visibility in an increasingly crowded B2B supplier landscape.
Illia Lisovskyy·
18
European Affiliate Compliance: The New Landscape of Operator Obligations and What It Means for Partners
Increasingly, European regulators are holding operators liable for non-compliant affiliate marketing. We examine the evolving compliance requirements and what affiliates must do to maintain partnerships.
Alex Biliy·
37
Affiliate Revenue Attribution in Crisis as Third-Party Cookie Phase-Out Reshapes iGaming Marketing
The iGaming affiliate sector is facing a structural attribution challenge as browser vendors complete their third-party cookie phase-outs, forcing operators and affiliates alike to invest in first-party data solutions.
Priya Sharma·
36
Why First-Party Data Is the Affiliate Industry's Most Undervalued Asset in 2026
As third-party cookies complete their phase-out and attribution becomes murkier, leading iGaming affiliates are doubling down on proprietary data strategies to protect margins.
Priya Sharma·
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