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22 articles


Flutter Entertainment Invests £1.5M in Dedicated Leeds Customer Safety Hub to Centralise UK Responsible Gambling Operations
Flutter Entertainment has committed £1.5 million to a new customer safety hub at its Leeds base — the home of Sky Betting & Gaming — with the investment timed to coincide with the fifth annual Ethical Gambling Forum hosted by Flutter in the city on April 28-29.

Vegangster Deploys Shared Luck's JackpotX Across Five Operator Brands — Hits 25% Player Opt-In in Early Results
Vegangster has rolled out Shared Luck's JackpotX player-funded jackpot across five of its operator brands, with early opt-in data of approximately 25% per brand providing the first live performance evidence for a mechanic that creates a continuously growing player-contributed prize pool alongside standard gameplay.

Future Anthem Scales AI Responsible Gaming Tool Across Betsson Group's European Market Portfolio
Future Anthem is rolling out its real-time AI Sustainable Play solution across additional Betsson Group markets, with the technology monitoring player sessions for risk signals and triggering personalised responsible gambling interventions — a deepening of a partnership that now spans multiple European regulated jurisdictions.

Evolution Marks 20 Years: From Single Latvian Studio to 22,000 Staff and 24 Live Studios Worldwide
Evolution is celebrating its 20th anniversary in 2026, having grown from a single Latvian live studio in 2006 to a global operation with more than 22,000 employees, 24 studios, and a 2026 roadmap exceeding 110 new product releases across live and RNG formats.

iGB/Alea Aggregator Report: €100M+ Monthly GGR and a Shift from Technical Middlemen to Strategic Partners
A joint report by iGaming Business and aggregator Alea has found that the aggregator segment now handles over €100 million in monthly GGR — and documents a strategic shift from technical routing to compliance support, performance data, and market-entry partnership functions for both operators and game studios.

One Year On: Trump's Liberation Day Tariffs Have Left Gaming Suppliers in Prolonged Uncertainty
One year after Trump's Liberation Day tariff announcement, iGaming Business reviews how gaming suppliers have navigated prolonged uncertainty — with Aristocrat shares down 19%, the AGEM Index off 9%, and the Apollo-backed IGT/Everi merger cutting around 10% of its workforce despite a Supreme Court ruling striking down most of the tariffs in February 2026.

Optimove Acquires Smartico in iGaming CRM Consolidation Move — Both Brands Remain Independent
Optimove has signed an agreement to acquire Smartico — the gamification-led iGaming CRM platform — in a deal that will see both companies continue to operate independently, compete in the same market, and develop their own products under separate leadership teams.

Digitain Targets UK Market After UKGC Licence — Sees High-Tax Environment as Proof of Quality
B2B platform and sportsbook provider Digitain has entered the UK market following UKGC licence approval in February 2026, framing the high-tax post-40% RGD environment as a quality filter that rewards suppliers with genuinely strong technology and compliance credentials.

Highlight Games Takes SOCCERBET Virtual Sports from Online to Retail with Stanleybet Expansion
Highlight Games has extended its Stanleybet Group partnership to cover retail betting shops for the first time, bringing its archive-footage-based SOCCERBET virtual football product to Stanleybet's land-based estate across Europe.

Digicode Launches DigerPAM: Enterprise Player Account Management Built for Regulated Multi-Market Operators
Digicode has launched DigerPAM, an enterprise-grade Player Account Management system built on cloud-agnostic microservices architecture with native AI integration — targeting multi-brand operators navigating complex regulated environments.

GiG Integrates VAIX Deep Learning for AI-Powered Personalisation Across Its Operator Platform
GiG Software has integrated VAIX's deep learning personalisation engine across its B2B iGaming platform, adding AI-driven sports and casino recommendations, cross-vertical cross-sell tools, and CRM churn prediction — with VAIX reporting up to 37% churn reduction in deployed markets.

Soft2Bet Launches MEGA Islands Gamification Engine to Boost Operator Player Retention
Soft2Bet has launched MEGA Islands, a gamification engine for its B2B operator clients that uses island-progression mechanics and missions to drive player retention — making the tool available across its full platform partner network.
iGaming B2B M&A Activity Surges in Q1 2026 as Platform Consolidation Accelerates
At least seven significant B2B acquisitions have been confirmed or announced in Q1 2026, with platform consolidation, AI capability acquisitions, and payments technology driving deal flow.
SoftSwiss Integrates AI Personalization Engine into Casino Platform, Reporting 22% Uplift in Player Retention
B2B casino platform provider SoftSwiss has deployed a proprietary AI layer across its white-label casino stack, with early data showing significant improvements in session duration and deposit frequency.
Kambi Secures Premier League Official Data Partnership, Adding to Portfolio of Tier-1 Sports Rights
Sportsbook technology provider Kambi has secured an official data partnership with the English Premier League, giving its operator clients access to official match data for in-play betting product enhancement.
Playtech Signs Long-Term Platform Agreement with Hard Rock Bet for US Market Expansion
Playtech has announced a multi-year platform agreement with Hard Rock Bet, providing its iGaming software and live casino studio content to the operator's US-facing product.
Sportradar Extends NBA Official Data Partnership for Seven Years in Deal Worth Reported $1.1 Billion
Sportradar has renewed its official data and streaming rights partnership with the NBA for a reported $1.1 billion over seven years, cementing its position as the dominant data supplier to the global sports betting industry.
Playtech Receives Multiple Acquisition Approaches as Consolidation Wave Hits B2B Supplier Sector
Sources close to the Playtech board have confirmed that the FTSE 250 supplier has received multiple preliminary acquisition approaches in Q1 2026, reigniting takeover speculation that last peaked in 2021.
Kindred Group's New Owners Confirm B2B Pivot, Will License Unibet Platform to Third-Party Operators
Following its acquisition by La Française des Jeux, Kindred Group has confirmed plans to commercialise the Unibet technology platform as a B2B product, licensing it to third-party operators for the first time.
NSoft Expands Sportsbook Platform into Latin America with Five New Operator Partnerships
B2B technology supplier NSoft has announced five new sportsbook platform partnerships across Colombia, Peru, and Argentina, marking its first significant commercial push into the Latin American regulated market.
Evoke (formerly 888 Holdings) Unveils B2B Platform Strategy Following Complete Brand Transition
Having completed its rebrand to Evoke plc, the company has outlined an ambitious B2B technology licensing strategy, targeting operators seeking a proven regulated-market platform.
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