Operators

Betsson Launches Redesigned Sportsbook Platform Targeting Latin American Growth

Swedish operator Betsson has unveiled a rebuilt sportsbook platform with localized payment methods, Spanish and Portuguese language support, and market-specific sports coverage for LatAm.

James Whitfield

James Whitfield

Editor-in-Chief

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Betsson Launches Redesigned Sportsbook Platform Targeting Latin American Growth

Betsson AB has launched a fully rebuilt sportsbook platform targeting Latin American markets, announcing live operations in Brazil, Colombia, and Mexico simultaneously. The new product features localized payment integrations including PIX in Brazil and PSE in Colombia, alongside a redesigned user interface with dedicated coverage of regional sports including football leagues rarely featured on European-facing products.

The operator has invested significantly in local content partnerships, signing agreements with several LatAm football leagues for official data rights.

"Latin America is one of the highest-growth regulated markets in the world right now," said Jesper Svensson, Betsson's CEO. "We've built this product from the ground up for the region, not adapted it from our European stack."

Betsson's LatAm revenues grew 34% in 2025, making it the company's fastest-growing segment. The new platform is expected to accelerate customer acquisition across all three markets through the first half of 2026.

Source: Betsson Press Release

BetssonLatAmSportsbook
James Whitfield

James Whitfield

Editor-in-Chief

Member of the iGaming Pulse editorial team. Covering industry news, analysis, and B2B developments across the global iGaming sector.

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