BiS SiGMA South America 2026 Opens in São Paulo with 18,500 Delegates and Focus on Brazil Year Two

BiS SiGMA South America 2026: The Largest Latin American iGaming Summit Yet Opens in São Paulo

The iGaming industry's primary gathering for the Brazilian and Latin American market opened its doors in São Paulo on April 7, 2026, drawing a record 18,500+ delegates to the Transamerica Expo Center.

What Happened

BiS SiGMA South America 2026 (April 7–9) launched with an opening ceremony featuring SiGMA Group founder Eman Pulis, SOFTSWISS CEO, and Brazilian motorsport legend Rubens Barrichello — who serves as non-executive director of SOFTSWISS's Latin American division and acted as the opening event's ceremonial host. SOFTSWISS anchored the summit as main partner. PG Soft sponsored the registration counters; BetConstruct AI occupied Stand N150; ConnectPSP demonstrated PIX payment and bank reconciliation solutions; EGT showcased Brazil-specific VLT products.

Conference themes reflected the market's second-year maturity: - "One Year of Regulation" panels assessed the gap between regulatory intent and operational reality after twelve months of licensed operations - "From Fighting the Illegal Market to the Cost of Gaming" examined the cost differential between regulated and offshore operators in Brazil - "Mergers & Acquisitions as a Driver of Scale in Latin American iGaming" explored consolidation dynamics as the market's 78 licensed operators (running 138 brands) begin to compete on scale rather than novelty

Why It Matters

Brazil's regulated iGaming market opened January 1, 2025. Twelve months in, the initial euphoria of market opening has given way to operational complexity: PIX compliance requirements, CONAR advertising restrictions, AML reporting obligations, and the realisation that player acquisition costs in a market with 78 licensed operators competing simultaneously are materially higher than pre-regulation projections assumed. BiS SiGMA's 2026 agenda directly addresses these execution challenges.

Industry Context

With 18,500+ delegates, BiS SiGMA South America is now one of the ten largest iGaming events globally by attendance, reflecting the pace at which Brazil and the broader LatAm region have become central to the industry's growth narrative. The 250+ speaker programme and strong B2B exhibitor presence confirm that major suppliers see LatAm not as an emerging market curiosity but as a primary revenue growth region for 2026–2028.