Kambi Group plc, the Stockholm-listed B2B sportsbook technology provider, has announced a multi-year official data partnership with the English Premier League that will give Kambi's operator clients direct access to official EPL data feeds for in-play betting product development.
The partnership — financial terms of which were not disclosed — covers official event data, player tracking data, and VAR decision data across all 380 Premier League matches per season. Kambi will integrate the EPL data into its core sportsbook platform and make it available to all of its approximately 40 global operator clients.
The Premier League is the world's most wagered-on football competition, with industry estimates suggesting that global betting handle on EPL matches exceeds $150 billion annually. Access to official data — as distinct from third-party data — provides superior accuracy and latency for in-play betting markets, where sub-second data advantages translate directly into improved margin and customer experience.
"Official data from the Premier League is a meaningful product enhancement for every one of our operator partners. We are making their products better," said Kambi CEO Kristian Nylén.
The EPL partnership adds to Kambi's existing portfolio of official sports data rights, which includes agreements with the NFL, MLB, and several European football federations.
Kambi also confirmed that it has integrated the EPL partnership data into its AI-powered trading engine, which uses machine learning to dynamically adjust odds and market availability based on in-game developments — a capability it says is now live for all Premier League matches across its operator network.
Source: Kambi Group
Sofia Eriksson
Senior Reporter
Member of the iGaming Pulse editorial team. Covering industry news, analysis, and B2B developments across the global iGaming sector.
