
DraftKings Q1 2026: Growing Revenue, Falling Users, and a Quarter-Billion Bet on Prediction Markets
DraftKings delivered its best quarterly profitability to date in Q1 2026, but the headline financial figures were almost secondary to the strategic announcement embedded in the earnings call: a $200–300 million investment in prediction markets for 2026 that marks the licensed gambling industry's most aggressive pivot into the product category.
What Happened
Q1 2026 revenue of $1.65 billion beat the $1.63 billion consensus, growing 17% year-on-year. Adjusted EBITDA reached $168 million — up 64% — and DraftKings posted its second consecutive quarterly net profit, a milestone for a company that spent years investing heavily in market share at the expense of profitability. Sportsbook revenue grew 24% and iGaming approximately 25%, with the iGaming vertical continuing to demonstrate structural margin advantages. Full-year 2026 guidance was reaffirmed at $6.5–6.9 billion in revenue and $700–900 million in EBITDA.
The one negative metric: monthly unique players declined 4% to 4.2 million, below analyst expectations of 4.6 million. DraftKings attributed part of the decline to its exit from the Texas lottery market.
On prediction markets, DraftKings management confirmed an investment envelope of $200–300 million in 2026 — a figure that represents approximately 3–4% of full-year revenue guidance and dwarfs any previously disclosed prediction market commitment by a licensed US operator.
Why It Matters
The industry split on prediction markets became unmistakable across the Q1 2026 earnings season. DraftKings and FanDuel's Christian Genetski signalled investment and strategic embrace; BetMGM, Penn Entertainment, and Caesars took a more defensive posture. DraftKings' $200–300 million commitment is a direct acknowledgement that Kalshi's $43 billion in 2025 annual trades represents a customer segment DraftKings wants to capture rather than cede. The 4% monthly player decline is the counterweight: DraftKings is growing revenue despite losing users, which means its existing base is spending more but new acquisition is under pressure from the same prediction market CPA inflation affecting peers.
Industry Context
DraftKings' prediction market investment signals an industry-wide inflection: the largest US sportsbooks are moving from viewing prediction markets as a threat to treating them as a growth vertical. ESPN's formal endorsement of DraftKings via the sportsbook partnership, combined with the prediction market investment, positions DraftKings to capture both traditional sports bettors and the financial-media-adjacent prediction market audience that Kalshi has spent three years building.
James Whitfield
Editor-in-Chief
Member of the iGaming Pulse editorial team. Covering industry news, analysis, and B2B developments across the global iGaming sector.


