GeoComply Detects 40% More Unlicensed Play Using New Evasion Detection

GeoComply released performance metrics on November 13 for its next-generation geofence evasion detection system, which has been live with European operators since August 2026. The new tool detects unlicensed play attempts at a rate 40% higher than traditional geolocation-only solutions.

The Problem: Unlicensed Play at Scale

Unlicensed play—where customers in restricted jurisdictions use VPNs, proxy servers, or device spoofing to access regulated operators—remains a persistent compliance headache across Europe. Players in restricted markets (such as Germany before licensing, France outside licensed operators, or the Netherlands using unlicensed sites) can circumvent geofencing by masking their true location.

Estimates suggest that unlicensed play accounts for 8–15% of total transaction volume in mature European markets, representing millions in foregone tax revenue and potential license violations for operators who fail to detect and block these attempts.

GeoComply's Solution: Multi-Layer Detection

The new system moves beyond simple IP-address geolocation, which can be spoofed relatively easily. Instead, it uses:

• Device fingerprinting to identify hardware and OS patterns consistent with VPN or proxy use
• Behavioral analysis to flag betting patterns that deviate from known player profiles (e.g., sudden location changes, atypical betting velocity)
• Network topology inspection to detect proxy or relay routing through non-standard pathways
• Historical correlation to cross-reference a player's transaction history against known VPN exit nodes and compromised IP ranges

Operators receive real-time alerts when evasion is detected, allowing them to trigger enhanced verification, account freezes, or automatic geoblocking.

Operator Uptake

Rush Street Interactive, BetMGM, and Playtech have deployed the system across their European properties. Early data shows:

• 40% increase in evasion detection accuracy compared to IP-only geolocation
• 8% reduction in false positives (legitimate players incorrectly flagged)
• Average response time of 90 seconds from detection to account action

Operators report reduced compliance friction with regulators in high-risk markets like Germany and the Netherlands, where licensing authorities conduct quarterly audits on unlicensed play rates.

Looking Ahead

GeoComply is extending the system to North American operators in Q1 2027, with focus on state-level market boundaries and tribal gaming jurisdictions. The company is also exploring machine-learning models to predict evasion attempts before they occur, using behavioral and historical data to flag high-risk players proactively.