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Playtech Signs Long-Term Platform Agreement with Hard Rock Bet for US Market Expansion

Playtech has announced a multi-year platform agreement with Hard Rock Bet, providing its iGaming software and live casino studio content to the operator's US-facing product.

Marcus De Luca

Marcus De Luca

Regulation Correspondent

1 min read
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Playtech Signs Long-Term Platform Agreement with Hard Rock Bet for US Market Expansion

Playtech plc has entered into a long-term platform licensing and content supply agreement with Hard Rock Bet, the digital gambling arm of the Hard Rock International brand, for deployment across its US-regulated market operations.

The agreement covers Playtech's full casino software suite, including RNG slots, table games, and live casino content via dedicated studio capacity. Hard Rock Bet operates in New Jersey and is expanding to additional states pending regulatory approvals.

"Hard Rock is one of the most recognized consumer brands in the world," said Mor Weizer, Playtech CEO. "Our technology platform is already proven in regulated US markets and we're delighted to power their digital casino ambitions."

The deal represents Playtech's latest B2B success in North America, where the company has been expanding aggressively following the US Supreme Court's 2018 PASPA ruling that opened the market. Playtech currently powers digital operations for several US-facing operators including BetMGM and theScore Bet.

Source: Playtech plc

PlaytechHard RockUSA
Marcus De Luca

Marcus De Luca

Regulation Correspondent

Member of the iGaming Pulse editorial team. Covering industry news, analysis, and B2B developments across the global iGaming sector.

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