Playtech plc has entered into a long-term platform licensing and content supply agreement with Hard Rock Bet, the digital gambling arm of the Hard Rock International brand, for deployment across its US-regulated market operations.
The agreement covers Playtech's full casino software suite, including RNG slots, table games, and live casino content via dedicated studio capacity. Hard Rock Bet operates in New Jersey and is expanding to additional states pending regulatory approvals.
"Hard Rock is one of the most recognized consumer brands in the world," said Mor Weizer, Playtech CEO. "Our technology platform is already proven in regulated US markets and we're delighted to power their digital casino ambitions."
The deal represents Playtech's latest B2B success in North America, where the company has been expanding aggressively following the US Supreme Court's 2018 PASPA ruling that opened the market. Playtech currently powers digital operations for several US-facing operators including BetMGM and theScore Bet.
Source: Playtech plc
Marcus De Luca
Regulation Correspondent
Member of the iGaming Pulse editorial team. Covering industry news, analysis, and B2B developments across the global iGaming sector.
