Brazil's ANJ Launches World Cup Responsible Betting Campaign as Survey Finds 41% of Tournament Viewers Plan to Wager

Brazil's ANJ Launches Responsible Gambling Campaign Ahead of World Cup

Brazil's gambling regulator, the National Lottery Authority (ANJ), has announced a comprehensive campaign designed to manage and monitor betting behaviour during the 2026 FIFA World Cup. The initiative comes as consumer research reveals unprecedented betting intentions for the tournament.

Context

According to a Toluna-Harris survey commissioned by the ANJ, 41% of respondents who plan to watch the World Cup also intend to place bets during the tournament. This represents a significant proportion of the potential betting audience and signals the scale of activity regulators must prepare for.

The 2026 World Cup will be the first held in North America, hosted across the United States, Canada, and Mexico. Brazil, as a major football nation with a growing regulated iGaming market, expects heightened engagement from both domestic and international audiences.

The ANJ's campaign reflects broader regulatory trends across Latin America and beyond, where major sporting events consistently drive spikes in betting volumes and associated consumer harm risks.

What This Means

Operators and service providers across Brazil should expect heightened regulatory scrutiny during and around the World Cup period. The ANJ campaign will likely emphasise responsible gambling tools, deposit limits, self-exclusion options, and age verification mechanisms.

The 41% betting intention rate indicates that World Cup-related wagering will represent a material revenue opportunity for licensed operators, but only those maintaining robust compliance frameworks. Operators should review their customer protection protocols, ensuring they align with the ANJ's campaign messaging and that their customer support infrastructure can handle tournament-driven volume increases.

For B2B suppliers, the ANJ campaign creates demand acceleration for responsible gambling tools. Operators who have been deferring investment in player risk monitoring, mandatory break-in-play features, and self-exclusion integration may face regulatory pressure to deploy these systems ahead of tournament kick-off.

What to Watch

Monitor the ANJ's specific compliance requirements published alongside the campaign — particularly whether operators are expected to report betting volume data during the tournament period, implement enhanced monitoring for high-risk bettor profiles, or proactively limit certain promotional activities during matches.

Source: iGamingBusiness. Published 2026-06-05.