
SBC Summit Canada Opens in Toronto with Alberta, FIFA World Cup, and Ad Restrictions on Every Agenda — 3,000 Delegates Convene at Market's Most Pivotal Moment
SBC Summit Canada 2026 opened in Toronto on May 19 with 3,000+ delegates and a three-day agenda dominated by Alberta's imminent July 13 launch, World Cup sportsbook strategy, and the advertising restriction debate that will define how operators can market in Canada's newest regulated province — the first edition under the SBC brand following the rebrand from Canadian Gaming Summit.













































































































